To increase the health, fitness and well-being of women and girls by making physical activity an integral part of their lives, where physical activity is defined as sport and exercise.
A society which encourages, enables and celebrates active and healthy women and girls.
Who will we work with?
Sports policy and strategy-makers at national and regional levels, to realize our mission and enable our vision.
We will authoritatively and creatively campaign to:
Make sport as appealing to women and girls as it is to men and boys
Make women aware of the importance of being active
Make fit and healthy women and girls social and cultural role models.